How Obama Really Did It

As we could have expected, a rise in social media changes the way pretty much everything is done nowadays, and a presidency campaign is no different. Everybody is on social media, and that is where Obama excelled in gaining support for his campaign. We all know the old saying "If you can't beat em, join em", and that is exactly what Obama decided to do. To compare Obama to his competitors, we can focus on the following example: There was a website called MyBO, with which 104,000 Texans signed up to help Obama's campaign, allowing him to raise 55 million dollars in one month. Hillary Clinton was only able to get 20,000 Texans to help her and she raised a significantly less amount of money. Obama's website not only gained more volunteers, but it was able to match specific tasks to specific people who requested an interest in that task. These volunteers were told exactly what to do and how to do it, making Obama's campaign a huge success, thanks to social networking.